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What is Repetition?
Repetition is an act of repeating a word or phrase. It is commonly used to stress a point or to make a statement. It also helps in enhancing the general tone and style of the literary text. Hence, when used, repetition modifies both the form and the meaning of the text.
Definition:
According to J. A. Cuddon, repetition is “an essential unifying element in nearly all poetry and much prose. It may consist of sounds, particular syllables and words, phrases, stanzas, metrical patterns, ideas, allusions and shapes. Thus refrain, assonance, rhyme, internal rhyme, alliteration and onomatopoeia are frequent in repetition.”
The following is a famous speech from Shakespeare's Julius Caesar, spoken by Mark Antony. Shakespeare has used the rhetorical device known as repetition to deliver the message. The lines "Brutus says he was ambitious" and "Brutus is an honourable man" are examples of repetition, and one can easily see how the repeated lines had a positive impact and effect on the outcome of the speech.
Example:
Friends, Romans, countrymen, lend me your ears;
I come to bury Caesar, not to praise him.
The evil that men do lives after them;
The good is oft interred with their bones;
So let it be with Caesar. The noble Brutus
Hath told you Caesar was ambitious:

If it were so, it was a grievous fault,
And grievously hath Caesar answer’d it.
Here, under leave of Brutus and the rest–
For Brutus is an honourable man;
So are they all, all honourable men–
Come I to speak in Caesar’s funeral.
He was my friend, faithful and just to me:
But Brutus says he was ambitious;
And Brutus is an honourable man.

He hath brought many captives home to Rome
Whose ransoms did the general coffers fill:
Did this in Caesar seem ambitious?
When that the poor have cried, Caesar hath wept:
Ambition should be made of sterner stuff:
Yet Brutus says he was ambitious;
And Brutus is an honourable man.

You all did see that on the Lupercal
I thrice presented him a kingly crown,
Which he did thrice refuse: was this ambition?
Yet Brutus says he was ambitious;
And, sure, he is an honourable man.

I speak not to disprove what Brutus spoke,
But here I am to speak what I do know.
You all did love him once, not without cause:
What cause withholds you then, to mourn for him?

O judgment! thou art fled to brutish beasts,
And men have lost their reason. Bear with me;
My heart is in the coffin there with Caesar,
And I must pause till it come back to me.
The above speech has got various kinds of repetition in it, such as refrain, polyptoton, and anadiplosis. Apart from emphasising the meaning, the technique of repetition had also created an impact in the style by giving it rhythm.
  
Hence, repetition can affect both the form of the text as well as its meaning.
Why is the repetition important?
Repetition is important because it helps the speaker or author emphasise the important points. It also helps the audience or readers to understand the meaning of the poem or speech very easily.
Repetition used in the poem "I am Every Woman":
A woman is beauty innate,
A symbol of power and strength.
She puts her life at stake,
She's real, she's not fake!

The summer of life she's ready to see in spring.
She says, "Spring will come again, my dear.
Let me care for the ones who're near.”
She's The Woman – she has no fear!

Strong is she in her faith and beliefs.
"Persistence is the key to everything,"
says she. Despite the sighs and groans and moans,
She's strong in her faith, firm in her belief!
 
She's a lioness; don't mess with her.
She'll not spare you if you're a prankster.
Don't ever try to saw her pride, her self-respect.
She knows how to thaw you, saw you – so beware!

She's today's woman. Today's woman, dear.
Love her, respect her, keep her near...
The line "Strong is she in her faith and beliefs" is repeated twice with slight modification. Also, the phrase, "today's woman" is repeated twice.
Reference:
  • https://www.poetryfoundation.org/poems/56968/speech-friends-romans-countrymen-lend-me-your-ears
  • Cuddon, J.A. A Dictionary of Literary Terms and Literary Theory. West Sussex, Wiley-Blackwell Publication, 2013.
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