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A figure of speech is a word or phrase, that deviates from the ordinary language, in such a way that it has a different meaning from the original written meaning in the poem. There are many types of figure of speech in poetry such as Metaphor, Personification, Simile etc.
  
A personification is a figure of speech which gives human qualities to non human things such as nature or household things. It represents qualities, emotions and non living things as though they are a human being. In the sentence "My alarm clock yells at me in the morning", the action 'yell' is attributed to an alarm clock which is a lifeless being. Usually yelling is done only by humans. Here the action is given to the alarm clock to emphasize and give effect to what the statement is trying to convey ie. That the alarm clock was loud.
Example:
The moon smiled at the stars in the sky.
Time flies when you're having fun.
Lightning danced across the sky.
The wind howled in the night.
 
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The moon smiled at the stars in the sky
  
Personification from the poem:
  • It's the stick-together family that wins the joys of earth,...